Alex Pratt is the Group Managing Director at Clarion Gaming, overseeing some of the industry's most prominent events, including ICE and iGB Affiliate. With over two decades of experience in iGaming, he has played a pivotal role in shaping gaming media, events, and community-building. He began his career in sales, eventually growing iGaming Business from a small quarterly print magazine into a dominant media powerhouse.

He later joined Clarion Gaming, where he has led transformative changes, including the recent relocation of ICE from London to Barcelona. Known for his strategic vision, innovative approach, and people-first leadership style, Alex is passionate about creating valuable industry connections, improving workplace culture, and helping leaders grow both professionally and personally.