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The iGaming Leader · Founders and C-suite

Where iGaming leaders stop deciding alone.

Your personal board: five iGaming founders and C-suite peers who meet with you every week, under NDA. Bring them your next major decision. If it has a weakness, they find it before your investors or regulator do.

Apply to join
2 seats left

Applications close 1 December

Fintan Costello, Board Advisor & NEDFintan CostelloBoard Advisor & NED
Tom Galanis, Founder & CEO, TAG MediaTom GalanisFounder & CEO, TAG Media
Ramiro Atucha, Founder, Atucha Strategic AdvisoryRamiro AtuchaFounder, Atucha Strategic Advisory
Sidharth Swarup, CEO, Ingenuity GamingSidharth SwarupCEO, Ingenuity Gaming
Jovana Popović Čanaki, CEO, iGPJovana Popović ČanakiCEO, iGP
Martin Crowe, Founder, NexaComplianceMartin CroweFounder, NexaCompliance
Laurence Jones, CEO, Colossus BetsLaurence JonesCEO, Colossus Bets
Ed Birkin, MD, H2 Gambling CapitalEd BirkinMD, H2 Gambling Capital
Sarah McLean, CCO, Pretty TechnicalSarah McLeanCCO, Pretty Technical
Shelley Hannah, CPO, HighStackShelley HannahCPO, HighStack
Alex Windsor, Founder & CMO, GameTime DigitalAlex WindsorFounder & CMO, GameTime Digital
Bobby Shore, VP Strategy, SEGA SAMMYBobby ShoreVP Strategy, SEGA SAMMY
Carlos Strazzer, Founder & CEO, Ventures LabCarlos StrazzerFounder & CEO, Ventures Lab
Megan Easey, CEO, XaceMegan EaseyCEO, Xace
Ollie Castleman, MD, Hub88Ollie CastlemanMD, Hub88
Michael Baker-Mosley, Founder, Triumph B2BMichael Baker-MosleyFounder, Triumph B2B
Doug Fallon, Founder & CEO, Beyond Wild GamesDoug FallonFounder & CEO, Beyond Wild Games
Neill Simpson, COO, EnteractiveNeill SimpsonCOO, Enteractive

The problem

Your team is too close to see it. Your board is too far to ask.

The higher you go, the fewer people you can actually talk to.

Your peers are your competitors.

Your team needs you certain.

Your family doesn't have the context.

So the hardest decisions get made alone, with nobody to tell you when you've got it wrong. And that can be expensive.

"As a bootstrap founder with no shareholders or board to lean on, I don't have an equal counterpart. What I've found here is people who've been doing this as long as me, running bigger businesses than mine, opening up about the same things."
Tom Galanis, Founder & CEO, TAG Media
Tom Galanis
Founder & CEO, TAG Media

What members bring

The decisions you can't take to anyone else.

"I've known the right decision for six months. Why haven't I made it?"

"Do I buy out my co-founder now, or wait for the valuation?"

"Which of the fifteen things on my list actually matters this quarter?"

"Nobody on my team will tell me this plan has a hole in it. Does it?"

"Is investing in a stand still the best use of our investment?"

Based on real decisions brought to Inner Circles, anonymised.

Bring the one you are sitting on.

Apply to join

How it works

One hour a week. One decision each.

Your Inner Circle

Five peers who know your business.

Matched by stage and checked for conflicts of interest. The same five peers every week, so nobody re-explains their business.

The hot seat

Everyone brings one decision. Two minutes to present it. Clarifying questions first, then eight minutes of challenge from people who have made that call themselves. You leave with one next action and a date.

Thursdays, 3pm CET. Sixty minutes, on video.

Members on a video call during an Inner Circle hot seat
An Inner Circle hot seat, in progress.

Illustrative. Based on a real Inner Circle, names changed.

Between sessions

Your commitments live inside your private Inner Circle community.

Each week's next action goes into your Circle's private WhatsApp group: what you said you would do, what you did, and where you need help next.

Your Circle asks about it before the next session. It is simple, and it is the part members say they cannot get anywhere else.

"Six weeks of accountability produced more pipeline than the six months before it. It's the first thing in two years that's actually moved the needle."
Martin Crowe, Founder, NexaCompliance
Martin Crowe
Founder, NexaCompliance

Off the record

The one room where you don't have to perform.

There are things you can't say to your team. Things you can't say to your network. Things you won't even say to your spouse. This is where you say them.

Two rules protect the room: everyone signs an NDA, and no dickheads allowed. Because everyone in your Circle carries the same weight, nobody is impressed by the polished version. You bring what is really going on, and you learn from each other's battle scars.

Expert sessions

Monthly, off the record, with people who have done it.

Once a month a founder or senior leader joins members for a closed-door fireside under the Chatham House Rule. Recent speakers:

Tim Heath, Founder, Yolo GroupTim HeathYolo
Ed Birkin, Managing Director, H2 Gambling CapitalEd BirkinH2
Paris Smith, Former CEO, PinnacleParis Smithex-Pinnacle
Savvas Fellas, Founder, MrQSavvas FellasMrQ
Alexandre Tomic, Co-founder, AleaAlexandre TomicAlea
Daniel Graetzer, Former CEO & Founder, MaximBetDaniel GraetzerMaximBet
Grainne Hurst, CEO, Betting and Gaming CouncilGrainne HurstBGC
Andrew Bulloss, Partner, Odgers BerndtsonAndrew BullossOdgers Berndtson

See every session and request a guest pass

Members axe throwing in Barcelona

Barcelona, January 2026. Axe throwing the night before ICE.

Members at the dinner table in Lisbon, in iGaming Leader aprons

Then we sat down and ate what we cooked.

Members raising a glass at dinner in Lisbon

Fourteen members around one table.

The panel and the room at Land your first NED, London

Land your first NED, London. June 2026.

Leo Judkins in a fireside with Andrew Bulloss of Odgers Berndtson

Fireside with Andrew Bulloss, Odgers Berndtson.

Members and guests at dinner in London after Land your first NED

Dinner afterwards, London.

1 / 6

In-person events

Where online peers become people you would call.

Members meet in person four times a year, around ICE, SBC, iGB Live and SiGMA. What we have done, and what is next:

  • Barcelona, January. Axe throwing, then dinner together, the night before ICE opened.
  • London, June. Land your first NED: a keynote from Richard Flint, ex-CEO of Sky Betting & Gaming, and a fireside with Odgers Berndtson. 12 members in the room.
  • Lisbon, September. A tuk-tuk convoy through the city, a cookery class, then dinner on the nine dishes we made. 14 members.
  • Next: London, 19 November. Sold it. Raising it. Keeping it. Our founder event with Benjie Cherniak, Charles Cohen, Karolina Pelc, Alex Windsor and Daniel Burns. See the event
  • Then: Barcelona, 19 January 2027. Dinner together, then our own private table at Midnight Mayhem, Behind The Gloves' charity fight night at La Paloma, where 20 industry leaders box for 25 charities during ICE week.

Every quarter

A one-to-one with Leo.

Step back from the week and focus on the one or two moves that matter most.

Every day

The wider member community.

Introductions, what is working elsewhere, and people to call across every Circle.

Every Inner Circle session ends with a decision, a challenge or a committed next action. No panels. No passive listening.

Members

What changes for members.

"What this environment gives you is somewhere to raise concerns without them sitting on you. Having peers who can genuinely challenge you and hold you to account. That, for me, is the game changer."
Ben Davies
Managing Director, SG Global
"I said on one of the group calls: logically I know everything is fine, but at the back of my mind I have this fear it's all going to come crumbling down. Someone said instantly, that's how I feel every day. You stop feeling like an idiot."
Michael Baker-Mosley, Founder, Triumph B2B
Michael Baker-Mosley
Founder, Triumph B2B
"I used to feel the CEO role had just fallen into my lap. That's switched. I'm the one people listen to, and the one who decides where the business goes."
Laurence Jones, CEO, Colossus Bets
Laurence Jones
CEO, Colossus Bets
Read member stories

Why this room

The only room with nothing to gain from your answer.

An executive coach

One person's view, usually from outside iGaming. Good for how you lead, not for the call in front of you.

Your company board

They see the numbers once a quarter, not the decision you face this week. Every conversation with them doubles as a performance review.

Your professional network

Full of people you would never tell the truth to. Anything you share there travels, and it usually reaches the wrong person.

How the room is protected

Nothing leaves your Inner Circle.

Every member signs an NDA before joining. Nothing reaches your team, your board or other members. Breaking it ends your membership.

No conflicts of interest.

We check every Circle for conflicts of interest before you are matched, so nobody across the table has a stake in your answer.

No pitching.

You are here to be helped, not to find clients. Anyone who sells to the room gets one warning, then they are out.

Next in-person event

Sold it. Raising it. Keeping it.

· 15:00 to 20:00 · Shoreditch, London

An investor, three founders who sold, raised and kept their businesses, and an M&A adviser behind some of iGaming's biggest deals. One room of 40 iGaming founders, then an evening off the record.

Benjie Cherniak, Principal, Avenue H Capital
The investor Benjie Cherniak Principal, Avenue H Capital
Charles Cohen, Founder and CEO, Department of Trust
The founder who sold Charles Cohen Founder and CEO, Department of Trust
Karolina Pelc, Founder, BeyondPlay
The founder who raised Karolina Pelc Founder, BeyondPlay
Alex Windsor, Founder, SweepsKings
The founder who sold and came back Alex Windsor Founder, SweepsKings
Daniel Burns, Founder and Managing Partner, Oakvale Capital
The M&A adviser Daniel Burns Founder and Managing Partner, Oakvale Capital
See the event

£300 a seat. Members attend free.

Leo Judkins, Founder, The iGaming Leader

As featured in

EGR iGaming Business SBC News NEXT.io SiGMA

From Leo

The higher I went, the fewer people I could talk to.

Hey there,

I spent 17 years in iGaming, the last stretch as a Director at BetVictor. The higher I went, the fewer people I could be honest with.

Your team can't be your sounding board. Your board has an agenda. Your family hears enough about work already. So the biggest decisions get made alone.

The risk isn't one bad decision. It's years of good-enough decisions that nobody challenged.

So I built the room I couldn't find. I match you with four other iGaming leaders at your level, in an Inner Circle of 5 that stays together.

Everything is open for discussion: hiring, firing, M&A, career moves, your health, your family.

I read every application myself and match every Inner Circle personally. That's why it works.

Leo Judkins
Founder, The iGaming Leader
Host of The iGaming Leader Podcast
Start your application

Your next decision

What decision are you facing alone?

£9,600 a year

Billed annually. Most members expense it.

What's included

  • A fixed Inner Circle of five

    The same peers every week, so you never re-explain your business.

  • A weekly hot seat

    Your hardest decision challenged by people who have already made it.

  • Your Inner Circle WhatsApp group

    Commitments shared with your Circle and followed up, so what you decide gets done.

  • Closed-door expert sessions

    Monthly, under the Chatham House Rule, with people like Tim Heath and Grainne Hurst.

  • Four in-person meetups a year

    Members' dinners around ICE, SBC, iGB Live and SiGMA.

  • A quarterly one-to-one with Leo

    Step back from the week and focus on the one or two moves that matter most.

"It's one hour out of a 40-hour week. That 2.5% gives you a better return than the other 97.5%."
Ed Birkin, Managing Director, H2 Gambling Capital
Ed Birkin
Managing Director, H2 Gambling Capital

The first six weeks are the trial.

Attend at least five of the first six sessions. If at your week-seven review it hasn't made your next major decision clearer, tell Leo and he refunds the remaining 10 months within five working days. If it's the group rather than the format, you can move to a different Inner Circle instead.

"Even at C-level, you don't need to have all the answers. It's reassuring to discover that others are facing similar challenges or have already navigated them. I'd have joined much sooner."
Shelley Hannah, Chief Product Officer, HighStack
Shelley Hannah
Chief Product Officer, HighStack
Apply to join
2 seats left

Applications close 1 December

Need sign-off? Build the business case for your CFO in 90 seconds.

Questions

The questions everyone asks.

Who is in the room?

Founders and C-suite executives of iGaming businesses with revenue or funding behind them, across operators, suppliers, affiliates and consultancies. Startups are welcome. Every member is reviewed by Leo and checked for conflicts of interest before being matched.

"I was giving someone advice on their problem and suddenly thought: hang on, why aren't I doing that? I knew the answer all along."
Ed Birkin, Managing Director, H2 Gambling Capital
Ed Birkin
Managing Director, H2 Gambling Capital
How much time does it take?

One hour a week with your Inner Circle, Thursdays at 3pm CET on video. Plus the WhatsApp group between sessions, a monthly closed-door expert session, a quarterly one-to-one with Leo and four optional in-person meetups a year.

What does it cost, and can it be expensed?

£9,600 a year, billed annually. Most members expense it. If you need sign-off, use the business case builder to send your CFO a summary in 90 seconds.

"If it helps me make one less major mistake in 12 months, the fee is small compared to the potential impact."
Doug Fallon, Founder & CEO, Beyond Wild Games
Doug Fallon
Founder & CEO, Beyond Wild Games
Is it confidential?

Every member signs an NDA before joining. Nothing leaves your Circle, and breaking that ends your membership. Expert sessions run under the Chatham House Rule. Every Circle is checked for conflicts of interest before you are matched.

What if the Circle is not the right fit?

Tell us and you can move to a different Inner Circle. And if after your first six weeks the format has not made your next major decision clearer, Leo refunds the remaining 10 months within five working days.

Apply to join